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The Financial Ad Trader

Get FAT!

Chapter 12
Why the System Works

A check of the share price of Campbell Resources (spreadsheet next page) shows it has declined from the original $ 6 a share to $ 2.37 a share or a 61% drop. Thus a lump sum investor (all money is in stock) if he had invested the same total amount of money you had ($35,000), would have lost 61% and the $35,000 investment would have lost $21,350 and be worth $13,650 in November 1987. Compare that to what your investment is now worth. Your portfolio is worth $48,610; quite good for a stock that may be a total disaster. You're ahead $13,610 or 38.8%. How did we do it? What's the trick? Why does the system work?

I was curious myself and so I started investigating. A review of the buy/sell chart at the end of the chapter shows that your average buy price (excluding initial buy) was $ 1.35. Your average sell price was $ 1.95. Thus, you made 60 cents per share profit on every share sold. You sold 13,094 X .60 = $7,856.40.

Some profit comes from interest earned on the cash balance (add column 10) = $1,120. The rest of the profit comes from the increase in value of your remaining shares from what you paid for them. I won't give all the details but will show you a couple of examples: you buy 5,771 shares at $.94 each and 5,291 shares at $.87 each. As of September 1987, the share price is $2.37. Each of the 5,771 shares is worth $1.43 more than what you paid for it or 5,771 X $1.43 = $8,252 more. Each of the 5,291 shares is worth $1.50 more than you paid for it or 5,291 X $1.50 = $7,937 more. If you check the buy sheet, you'll see other months where you bought stock for less than the current $2.37 share price.

When you see that you can make money on a stock that drops 61% below your original purchase price, you know you have a really amazing system. Of course you had to have a fairly tough attitude to hang in there and put that extra $25,000 into the stock. Think of the profits if Campbell Resources merely goes back to its original selling price. Or if you decide to get out, sell out; you can sell all your shares, take your profit and get into another stock. The choice is yours.

WHY SYSTEM WORKS
CAMPBELL RESOURCES

BUY SELL
DATESHARE# OFTOTALSHARE# OF TOTAL
PRICESHARESSPENTPRICESHARESREC'D
1/854.123941625
6/853.127382306
7/853.25189613
9/852.874341238
10/852.1213482864
11/852.25251565
2/862.126191316
3/861.8710261924
4/861.2539774971
5/86.9457745428
6/86.8737793307
7/86.8715121323
8/861.2523262908
9/861.5030194528
12/861.1211801327
1/871.12472531
3/871.6222873716
4/872.62534414027
5/872.50118295
TOTAL21693293381309425474

Ave. Buy Price = $1.35
Ave. Sell Price = $1.95

Campbell Resources - Oct 84 - Sep 87
DATEREMARKSSHARESHARESAFECASHSHARESSHARESPORT.BUYMKT ORDER6%PORT.
PRICEVALUEBOUGHTOWNEDCONTROL(SELL)(SELL)INT.TOTAL
(SOLD)ADVICEBUY
10/846.0066666663334-11116666---10,000
11/845.6262496243351-111166664170179,600
12/84-----------
1/854.12458345833853941111666620831625177,968
2/855.2579017901769-15057479(422)099,670
3/854.5067736771778-15057479706IGN 2998,551
4/854.7571497141787-15057479330098,936
5/85---------9-
6/85+$2,0003.1247034703805738150574792776230698,508
7/853.257290729150618922438632134261378,796
8/853.378208820897-24328939731049,105
9/85+$2,0002.8769926992901434243289391947124849,893
10/85+$2,0002.12609060936611348286695633473286489,751
11/852.2594829488012514214109951513565410,283
12/852.50111631116237-4465117525890111,400
1/862.37106041060238-4465117521148IGN 88110,842
2/86+$2,0002.129488948223961944651175222641316111,727
3/86+$2,0001.8795339532928102650841241028771924512,461
4/86+$5,0001.2576387636009397761101337257344971513,647
5/86+$5,000.94948294860385774100871585863765428515,520
6/86+$4,000.8713878138746133779158611857246943307318,491
7/86+$1,000.8717185171823131512196402022630411323719,498
8/861.25264402644995(2326)2115220888(5552)(2908)527435
9/861.502823928233923(3019)1882620888(7351)(4528)2032,162
10/86adj s/c1.251975919758493-1580720888112904228,252
11/861.372173521738535-1580720888(847)04230,270
12/861.12177831778857811801580720888310513274326,361
1/871.121911019117287472169872155224425313626,397
2/871.372400624006790-1745921818(2188)03430,796
3/871.622837128376824(2287)1745921818(6553)(3716)3435205
4/872.6239827398210603(5344)1517221818(18009)(14027)5350,430
5/872.2522113221124753-982821818(295)012346,866
6/872.2522113221124877-982821818(295)012446,990
7/872.2522113221125002-982821818(295)012547,115
8/872.5024570245725127(118)982821818(2752)(295)12549,697
9/972.3723061230625549-971021818(1243)012748,610